How to hire someone to build a website

Once you figure out why you need a website for your business, the next step is to hire a website designer. Finding the right person for the job is crucial to the success of your business. A well-designed site will boost your sales and put you on the virtual map, but a badly-built one can tank your business before it ever gets off the ground. Figuring out how to hire someone to build a website is a task in and of itself.

So, what do you do? Before you can pick the right company or freelancer, you need to know what to look for. 

The two halves of a successful website

In simple terms, there are two types of professionals who can help you build your site, the designer and the developer. The web designer deals with the appearance of your website. From an easy to navigate layout to the aesthetic appeal that captures your brand identity, these are the creatives who design your logos, choose images, and handle the graphics portion of your website.

Statistics show that customers form an initial judgement within 50 milliseconds of visiting your site. So, picking the right web designer is critical because they’re the ones who will make sure your customers stay on your page long enough to buy something.

Then you have the web developer who deals with the backend issues of setting up a website. They write the code and ads scripts, make changes to the site files and ensure your page loads quickly, and customers are redirected to the right portions of the site. Google’s statistics show that most consumers expect a site to load within two seconds, and 53 percent will leave if it takes longer than three seconds.

So, if you want to build a site that attracts customers, converts potential leads into active sales, and drives up your profits, you need to hire a team with a combination of technical skills and brand understanding.

But choosing the right company for your business requires targeted research. Here are a few questions you should consider before starting the shortlisting process.

How complex are your site requirements?

The level of technical skill you’re looking for depends on the type of site you want. When it comes to website designers and developers, “the best” becomes relative. Suppose all you need is a site for your professional portfolio, a simple online store, or a standard single page website listing your company information. In that case, you fall into the low complexity category. That means you don’t require a high level of skill, and the job will likely be completed quickly and at a lower cost.

However, suppose you’re looking to build an ecommerce site with complex forms and plug-ins or want a custom made design with SEO services, maintenance, support systems, and aesthetic appeal representing your brand identity. In that case, you’re asking for a high level of complexity. That means you need to hire an agency with greater skill, willing to put in the time and effort to get to know your business. Automatically, both the total cost and time spent will increase, and you should be prepared for this going in.

A huge mistake that beginners often make is going to an agency with either no research or the wrong information. They’ll say, “I need a website designer, and I heard XYZ is what it costs.” The problem is they got their information from a friend who built a simple online portfolio, and they’re asking for a highly complex job.

This misinformation means they’re unprepared and don’t have realistic goals or set expectations. But, by doing your research beforehand, you know what to expect and how to negotiate correctly. This makes it easier for both you and the design team to communicate and discuss the details of the project.

Are they open to communication and suggestions?

Pay Someone To Create A Website

Once you decide to build a website for your business, you will find a million web design companies full of professionals who know how to code and design a website. But when you’re looking to pay someone to create a website, the cost is not just technical skill. If you want to build a successful, profitable website, you need to find an agency willing to listen to you, communicate openly, follow up with you consistently, meet deadlines and take suggestions.

If you go to a web designer and they try to confuse you with technical jargon, leave immediately. An expert who is good at their job and invested in your project will take the time to break down new concepts and explain the process in a simplified, customer-friendly manner. Ultimately, you want to hire professionals who are willing to involve you in every step of the design process and are open to feedback and suggestions. You don’t want to end up stuck with the designers’ vision, which may look great but doesn’t necessarily fit your brand identity or demographic.

How to hire an agency to build your site?

When you go to an agency, it is up to you to make sure they have a solid grasp of what you want and a clear plan for how they’re going to meet your requirements. Generally, a reliable agency will give you a brief overview of their plan to discuss possible solutions to the deliverables you provided them. At which point, you should ask every question you have, no matter how small the confusion.

At this point, nothing is set in stone, so any changes you request will be well-received. Better to get them out of the way now than wait till a layout has been chalked out. The designer will then create a mock-up wireframe to give you an idea of what the site will look like. Once you approve it, they will build on the design aesthetics by choosing a color palette, font, and graphics. Their ultimate goal is to make your brand personalised and relatable for your audience.

And if you don’t think that is being accomplished, you have to intervene and tell them. Remember, no matter how good a designer is at their job, no one knows your company and your customers better than you. Your interface and site design have to match your brand and tone.

Are they prepared to solve problems specific to your website?

Just because you’re looking for a professional to build your site doesn’t mean you’re starting from scratch. Most new business owners try to start by creating a website themselves using a web builder. Over time they realise that the interface is restrictive and isn’t giving them the results they want in terms of sales. Perhaps the layout isn’t intuitive, and your customers aren’t happy.

If that sounds like you, then your goal isn’t to start from scratch but transfer an existing site. As such, you need to begin the interview process by clearly listing your requirements. Preferably, look for a web design agency that specialises in your problem. For example, at Web Design Depot, we help many of our customers with website migration, whether to a new domain or hosting service.

Our experts have helped clients move from outdated and restrictive content management systems to better optimised environments with the latest tools. Hiring a team with useful experience is a must, so take a close look at an agency’s back catalogue.

What are their past jobs and reviews like?

When you’re looking into web design services, you have to look into their portfolio before deciding. Because most agencies will hire professionals with all the right technical and design skills, and all of them will assure you they are the best people for the job. But the portfolio doesn’t lie.

Looking at a company’s past jobs and reviews will give you a clear idea of their policies. If customers are satisfied with the effort, the agency put in and the clarity of communication, that’s a definite point in their favour. Similarly, if past jobs are for sites in your niche or have designs that match your aesthetic appeal that means you’re well suited.

These will also give you a chance to keep an eye out for bad design. Some designers will overload a site with bloated themes and excessive plugins. Keep an eye out for things like logo placement and CTA wording. During your initial discussions, determine the agency’s general practices, what they focus on, and how up-to-date their design strategies are. Remember, it isn’t just about the aesthetic appeal. You also want your website to be fast, secure, and easy to use.

Past Jobs And Reviews

What to ask in the interview process?

There are two ways you can go about hiring a web design team. The first is to go to an agency and say, “I need someone to build my website.” This isn’t the best approach, mainly because it doesn’t tell them anything about your actual requirements. In fact, it does the exact opposite by highlighting that you have very little knowledge about the website building process and aren’t clear about what you want.

A better approach is to say, “I need someone to create a website for me with XYZ services.” Then, ask them specific questions about the designing process like:

  • How long will it take to complete this project?
  • What will the overall project cost? Does this include both web design and development?
  • Who will be working on the project, and can I see their portfolios?
  • What CMS will you use?

When it comes to the cost for someone to build a website, payment systems include a fixed or hourly rate. An hourly rate is best for smaller projects, while a fixed rate gives you a clearer understanding of the cost for longer projects.

Do they offer long term support?

A website isn’t a one-time purchase. You have to treat your site like a living organism that grows as your business grows. If you’re able to shelf it and label it complete then, you’re doing something wrong. Statistics show that 80 percent of customers think less of a brand when the website is outdated.

When you hire a web design team, you have to think long-term. If your agency offers maintenance and support, your website will continue to evolve without delays. As you establish yourself, you can add more pages and features. That’s especially true if you run an ecommerce site with continually updating inventory and products.

Ideally, these updates should be based on the data you collect from your site. When you’re keeping an eye on your Google Analytics metrics and have professional web support, you can make changes to see what works. That can mean moving around your ad placement, changing your Call to Action, logo placement, or social media links. A/B testing changes to your design is the best way to boost your business’s success and make the most sales.

The most important thing you need to know about building a website

The most critical piece of advice in this article is this: your team has to know your project inside-out before writing a single piece of code or designing the first layout iteration. Don’t hesitate to share your ideas and vision. In fact, make sure even the smallest details are on the table because the more information they have, the better prepared they are to give you what you want.

At Web Design Depot, we make it a point to discuss every part of our design ideas with our customers and encourage them to tell us everything they can about their business. Who is your target demographic? How will customers navigate the site? Are there specific features you want to add to your design? What can we do to help build your brand identity? Only when we have all of this information, do we give out a quote or timeline for the project.

If you want a highly complex site, that isn’t a problem. Our experts have years of experience and offer a range of services, including:

  • Ecommerce development
  • Latest SEO techniques
  • Mobile functionality
  • Quality content
  • Hosting and support
  • Creative logo designs
  • Website migration support
  • Website care plan packages for long-term maintenance